Lifestyle Business: the art of creating a business with slow, steady growth that fits and pays for your lifestyle, giving you the freedom to live your life.
“It was easy for me to take off today; I’m just not getting paid for it. I’m out of days.” I look at my bestie as she says those words. We’re standing in an arena, waiting for our kids to wrap up their Livestock Judging Contest.
On the way home, I realize I have taken my life for granted.
My life has an intentional design: I have the freedom to pick up my kids, make their events, ride along for long cattle trips, and work when I want to.
I never miss anything that I want to do.
This is where the message and vision for Running in Boots shifts.
I want you to take a look at starting a lifestyle business. Let’s examine what it can do for you and your life.
What is a Lifestyle Business?
A lifestyle business is a business that allows you to have slow, steady growth while building it around your life. This business funds the lifestyle you want, regardless if you stay at your current 9 to 5.
This is the type of business model you need if you are in a situation like my friend. Time-freedom and money freedom is so important when you have kids, or if you have finally realized you have no desire to work forty hours for forty-eight off.
Being in business for yourself can be somewhat intimidating. However, once you get your foundation and skills set, you can craft it to fit around your life.
You can set your hours, work from the stands of your kid’s practice, or utilize the hours that your house is quiet but your brain isn’t.
I invite you not to think of this in a “hustle” mentality. This is designed to have slow, steady growth. All the concepts of business are applied here: making and marketing with an emphasis on digital store-front, services, and marketing.
This way, you can work and earn anywhere you have an internet connection.
Business Ideas
A lifestyle business has these key differences from small businesses, start-ups, and partnerships:
- Solo owner
- Low overhead
- Digital office (work from anywhere)
- Online marketing, products, and/or services
So, with this list in mind, here are a few ideas you can use to start:
Course Creation
Affiliate Marketing
Stock Photos
Social Media Marketing
Business, Life, or Wellness Coaching
Proofreading
Pinterest Virtual Assistant
Freelance Writing
Web Design
Graphic Design
All of these ideas can be done from your laptop and a Wifi connection, giving you the freedom to work from any location with minimal time increments.
How to Start a Lifestyle Business
Starting any business requires a plan. You need to know where you’re going and how fast or slow you want to get there.
When mapping out this type of business, there are several things to consider:
Why do you want to start this lifestyle business?
How much time do you have to commit on a daily basis?
What goals do you have?
What are your ultimate business goals?
Which business idea do you feel most passionate about?
What are your skills?
Who is your customer?
How much money can you invest in start-up, learning, advertising, bookkeeping, software, etc?
What equipment do you need to purchase?
Which skills will you need to invest in learning?
How will you market your products and services?
Who will you turn to for guidance?
When will you throw in the towel?
As you can see, there are so many questions to answer before you start your lifestyle business. However, the beauty of this business is you grow at your own pace. There are no investor deadlines to make a profit or minimums to sell, like with a direct sales company.
This business will grow around your life.
How beautiful is that?
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